What strategy involves a president utilizing media to increase public support for their policies?

The strategy of "going public" refers to a president's efforts to communicate directly with the public through various media channels to gain public support for their policies and initiatives. This approach is often utilized when traditional methods of influencing Congress or other political processes are less effective. By leveraging media, presidents can shape public perception, rally support, and apply pressure on lawmakers to align with their agenda.

For example, presidents may hold speeches, press conferences, or utilize social media platforms to reach a wide audience, explaining their policies in a way that resonates with the public's values and concerns. By building public support, a president can create a political environment where legislators are more inclined to act favorably toward their proposals, making this a critical tactic in the landscape of American government and politics.