When a president 'goes public,' what is usually the intended outcome?

When a president 'goes public,' the primary intention is often to rally the public behind a specific policy or initiative. This strategy involves directly addressing the citizens through speeches, social media, press conferences, and other forms of communication, with the goal of mobilizing public support. By engaging directly with the public, the president aims to create a groundswell of enthusiasm and pressure Congress to act in favor of the proposed policies.

This approach leverages the power of public opinion, as widespread support among citizens can influence lawmakers who are responsive to their constituents. By framing issues and generating public interest, the president can enhance their bargaining position and push for the implementation of their agenda.